The client needed a logo and brand that inspired the iconic adventure of hiking the Appalachian Trail and used the legendary Bigfoot to be the star. Several revisions resulted in the imagery below. It will be used in all manner of merchandise from shirts, patches, decals and leather products. This design will also be used in truck wraps and incorporated in all manner of marketing both digital and print. This post will be updated as more work is completed.
UPDATE: The Customer requested another option, due to remarks the original design looked too ape-like.