CodeAlert is a new Resusitation Solutions company that solves many problems for hospitals and reduces liability while improving patient care. The brand focuses around taking control of chaos. The logo itself is the inverse of the chaos symbol, and focuses on health and order. By taking control of the chaos, this product will save lives….
Category: Branding
HOTTAR® Packaging Design
HOTTAR requested some new package designs for their popular labels to make them on-brand to better represent their new logo and look. Below are the finals. Production images will follow soon in an updated post. All vector designs were created using Adobe Illustrator.
Bigfoot Hiking Company
The client needed a logo and brand that inspired the iconic adventure of hiking the Appalachian Trail and used the legendary Bigfoot to be the star. Several revisions resulted in the imagery below. It will be used in all manner of merchandise from shirts, patches, decals and leather products. This design will also be used…
Temple Baptist Church
Temple Baptist Moultrie, Georgia wanted to develop an image that solidified their stand on the Holy Word as well as their focus on Christ. After tons of revisions and font revisions we landed on a very traditional and clean design that holds true to their past, and pushes forward their mission. By combining the imagery…
The Journey Project
A local hospital is preparing an innovative faith based project to help patients deal with difficult transitions and possible end-of-life scenarios. The theme for this project is “The Journey”. I struggled with the visual concept for a while. The first thought was a compass, or a map icon, but all seemed to generic and impersonal….
HOT TAR® Rebranding
The final result is fun, established, and a little naughty branding excellence!
Gearheadz Garage
The direction given at the start of this project was to make something like the vintage Route 66 style and include gears and wrenches. The overall concept was good, but the common elements needed to be unique due to this being a standard in most garage logos. We worked out several options to finally go…
HOTTAR®
Hot Tar Incorporated is a maker of fine infused gourmet Habanero sauces, honeys, and vinegar. Their previous branding was very cartoonish, hard to read, and did not relate well to the market they were trying to reach. We are going to reintroduce the brand back the to market and promote newly branded products to a…
Life of Adventure Travel
An upstart agency used my services to develop a brand identity that focuses on hospitality and premium user experience. The main requirement was the pineapple, and the perception of quality and dependability. A vintage concept was developed to inspire confidence and promote the values of the agency towards their clients.
Swartz Home Services
Swartz is a progressive pro cleaning service that uses modern methods that are superior and less abrasive than traditional ones. Their business model is expanding into interiors and needed an upgrade to convey all their services. Their logo and work van wrap now allows them to reach more clients and command their brand and stand…
Ted Sauls - Marketing, Branding, Product Development 